The future of interactive ads? (Week #10)

When you take a look at most Motor Vehicle ads they tend to be interactive. The main way you see an interactive element with these ads is by "polls" where you can vote on a question the ad has asked you. Recently I was scrolling through twitter and saw the add in the photos above by the brand Lexus. My eyes lit up when I saw this ad! This is such a unique advertisement because you are able to click on the different colors and styles of the vehicles as well as spin them around to take a better look! All of this is right in the ad! No link clicking that takes you outside of twitter at all! They did include the "shop now" button as a way to get you to visit their website. This is such as incredible ad! I will be showing this to the company I work for! I hope to see more of these in the future!